Why Wool?

Pure Nature is made from 100% natural components thus production may vary slightly each time it is made due to variances in yarn, backings, etc.  Yarn colors can vary per run due to natural blending of wool fibers.

Pure Nature is made from 100% natural components thus production may vary slightly each time it is made due to variances in yarn, backings, etc.  Yarn colors can vary per run due to natural blending of wool fibers.


It's NATURAL
Wool is a protein fiber formed in the skin of sheep, and is one hundred percent natural, not man-made. It is one of the most effective forms of all-weather protection known to man, and science has yet to produce a fiber which matches its unique properties.
It's RENEWABLE
As long as there is grass to graze on, every year sheep will produce a new fleece; making wool a renewable fiber source. Woolgrowers actively work to safeguard the environment and improve efficiency  to make the wool industry sustainable for future generations.
It's BIODEGRADABLE
At the end of its useful life, wool can be returned to the soil, where it decomposes, releasing valuable nutrients into the ground. When a natural wool fiber is disposed of in soil, it takes a very short time to break down, whereas most synthetics are extremely slow to degrade.
It's a NATURAL INSULATOR
Wool is a hygroscopic fiber. As the humidity of the surrounding air rises and falls, the fiber absorbs and releases water vapor. Heat is generated and retained during the absorption phase, which makes wool a natural insulator. Used in the home, wool insulation helps to reduce energy costs and prevents the loss of energy to the external environment, thus reducing carbon emissions.
It's BREATHABLE
Wool fibers are crimped, and when tightly packed together, form millions of tiny pockets of air. This unique structure allows it to absorb and release moisture—without compromising its thermal efficiency. 
It's RESILIENT & ELASTIC
Wool fibers resist tearing and are able to be bent back on themselves over 20,000 times without breaking. Due to its crimped structure, wool is also naturally elastic and able to return to their natural shape, making them resistant to wrinkling and sagging. Wool therefore maintains its appearance in the longer term, adding value to the product and its lifespan. Wool is also hydrophillic—it is highly absorbent, and retains liquids—and so dyes richly while remaining colorfast, without the use of chemicals.
It's EASY TO CARE FOR
The protective waxy coating on wool fibers makes wool products resistant to staining and they also pick up less dust as wool is naturally anti-static. 
It's ODOR RESISTANT
Wool is far more efficient than other textiles at absorbing odors, releasing them back into the air. 
It's a SAFE SOLUTION
Wool is naturally safe. It is not known to cause allergies and does not promote the growth of bacteria. It can even reduce floating dust in the atmosphere, as the fiber’s microscopic scales are able to trap and hold dust in the top layers until vacuumed away. Thanks to its high water and nitrogen content, wool is naturally flame-retardant, and has a far higher ignition threshold than many other fibers, will not melt and stick to the skin causing burns, and produces less noxious fumes that cause death in fire situations. 
Source: Campaignforwool.org